Dimension Data, a multi-billion dollar global IT solutions and services provider, today announced that Trident Marketing has enlisted Dimension Data's world-class customer interactive solutions group to design, build and support its mission-critical customer service platform.
A results-oriented sales, marketing and technology company of direct response marketers, Trident runs high-volume sales centers for customers such as DIRECTV, ADT and Travel Resorts of America. Due to tremendous business growth, the marketer was having difficulty handling the increasing call volume with its existing contact center system. Trident enlisted Dimension Data to deploy Cisco Customer Voice Portal (CVP) - a carrier-class Voice over IP (VoIP) interactive voice response solution. Dimension Data implemented the Cisco CVP solution with Trident's SIP (Session Initiation Protocol) trunking architecture, enabling Trident to expand its local number presence in U.S. markets, while equipping the center to more effectively handle surges in call volume. Trident also turned to Dimension Data to manage and monitor its communications infrastructure to ensure minimal downtime and disruption...[More]
Economy Slowly Rebounding
Signs of modest recovery are slowly emerging, but Moore County cannot expect a return to a normally robust economy for another couple of years.
Representatives from the major economy-driving engines offered some upbeat commentary but remained cautious in their projections last Thursday when they addressed the Moore County Board of Commissioners at an all-day business retreat.
The impact from the coming expansion of Fort Bragg as a result of BRAC (Base Realignment and Closure) was among the key topics.
"It hasn't happened yet," said Ray Ogden about the highly publicized BRAC. "It's still hazy how it's going to play out here."
Ogden is executive director of Partners in Progress, a public/private partnership promoting economic development throughout Moore County.
Counties surrounding the sprawling Fort Bragg reservation have been girding for growth as the military base is expanding as a result of base closures elsewhere in the country. Expectations have been building up for the past four years, but the big push is yet to come.
However, Ogden did share plenty of good news.
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Trident Marketing Rebranding and Repositioning for Significant Expansion
Southern Pines, North Carolina – November 16, 2010 – Trident Marketing, a 2010 Inc 500/5000 company and one of Moore County’s top employers is repositioning their corporate strategy. In the past, Trident has been considered a marketing company with call center operations, but will now focus and push to become a customer acquisition company for owned and partnered brands in various industries.
Trident will strive to create new long-term and prosperous relationships with additional brands and companies by utilizing their current formula for success: People, Marketing, Sales and Technology. During the last five years, Trident Marketing has built numerous proprietary technologies for end-to-end customer acquisition, using advanced marketing analytics, yield performance management and multivariate testing.
Trident Marketing’s people are highly valued and as such strives to attract and recruit quality employees. As the company grows so will hiring. Trident Marketing is planning significant employee growth in 2011 in Marketing, Sales, Customer Service and Operations...[More]