Our Executive Team

Steven Baldelli
A successful entrepreneur who has been the driving force behind Trident's marketing-driven businesses and a resort owner and operator since the mid-1980's, Steven Baldelli has built many successful ventures founded on the principals of strategic marketing and sales.

With a background in Commercial Real Estate, Baldelli acquired his first resort property in 1986 to create Travel Resorts of America. Catering to the avid RV enthusiast, Travel Resorts emerged on the market with the fastest growing network of campgrounds to provide a unique blend of amenities and attractions. Baldelli's ownership of two resorts, one near Pinehurst, NC and the other in Gettysburg, PA, set the standard of quality that became the cornerstone of Travel Resort's success. Now as part of a network of over 600 campgrounds of various sizes, locations and amenities, Baldelli continues to be amongst those leading the industry into the future of RV camping.

After building a Direct Response Marketing and call-center organization to support his growing companies, Baldelli then took on the communications industry in creating a strategic partnership with DIRECTV as an authorized dealer of the nation's largest satellite TV service. Baldelli's standard of creating a work environment that promotes collaboration and the free exchange of ideas has solidly placed Direct Sat TV as one of DIRECTV's key partners. Recently named 2007 Dealer of the Year, Direct Sat TV continues to succeed with the solid foundation Baldelli created.

Baldelli's expertise in strategic business development, marketing and sales will continue to propel Trident Marketing into new and exciting projects for years to come.

Richard Craven
With a BS and MBA from Wake Forest University, a JD from NC Central Law School and as a licensed Attorney and CPA, Richard Craven provides a rare and unique blend of extensive financial management, legal expertise and leadership qualities that provide Trident Marketing with a solid foundation in strategic business development.

In 1991, Craven acquired the Galvanizing portion of Carolina Galvanizing and founded South Atlantic, which at that time accounted for $10 million dollars in sales per year. As a principal responsible for all financial activities, Craven grew South Atlantic to $22 million in sales with over 300 employees before selling the company in 2000. Craven's accomplishments also included a position on the Board of Directors for the North American Galvanizing Association from 1992 to 2000, serving as President for the final two years of his involvement.

Aside from his successes in the galvanizing industry, Craven was a partner in the law firm of Webb & Craven from 1992 to 2000, and has been involved in numerous commercial developments with Direct Sat TV Principal, Steven Baldelli.

Roger Baldelli
As Vice President of Administrative Operations, Roger Baldelli brings Trident Marketing 40 years of executive experience.

Based with IBM Corporation as a sales representative, Baldelli quickly moved through the ranks to eventually claim the title of Manager of Small Systems, Western Region, located in Los Angeles, California.

Baldelli's next position was as Director of Aerospace Sales and Marketing with Control Data Corporation (CDC). Baldelli's skills as a strategic thinker and creative marketer led to his eventual role as Vice President and later member of the CDC Policy Committee during his last four years with the company.

Baldelli left CDC and took a position with Fujitsu Computer Products of America where he was promoted to Senior Vice-President of U.S. Sales Operations. A position he held for six years before retiring in 1993.

Seeing a new opportunity arise with Trident Marketing, Baldelli came out of retirement and has been an integral part of the company ever since. Over the past 10 years, Baldelli has held many management positions with Trident Marketing before being appointed Vice President of Administrative Operations in 2007.