Steve Katz, Director of Affiliate Marketing
A long-time resident of the Sunshine State of Florida, Steve headed to North Carolina to join the Trident Marketing team in March 2011, bringing with him over a decade of online and direct response marketing experience. Steve realized the potential the Internet possessed as a lead generation tool back in 1999, when he developed one of the first incentivized Internet models capitalizing on the existing exit traffic of an Orlando based company selling travel online. Through affiliate relationships and strategic partnerships, Steve was able to successfully monetize this traffic source and add over three million in net revenues to the company’s bottom line over a four year period. He then took his talents to a large affiliate network, where he leveraged their traffic, IT, and design assets to build an affiliate campaign generating thousands of inbound calls per day and millions of dollars in revenue within a three year period.
Steve has owned call centers and last served as vice president for Interactive Impact Inc., a company responsible for qualifying online leads and generating qualified warm transferred calls to advertisers. In his free time, he enjoys golfing, being at the beach, and spending time with good friends and family.