Trident Marketing Rebranding and Repositioning for Significant Expansion

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Trident Marketing, a 2010 Inc 500/5000 company and one of Moore County’s top employers is repositioning their corporate strategy. In the past, Trident has been considered a marketing company with call center operations, but will now focus and push to become a customer acquisition company for owned and partnered brands in various industries.

Trident will strive to create new long-term and prosperous relationships with additional brands and companies by utilizing their current formula for success: People, Marketing, Sales and Technology. During the last five years, Trident Marketing has built numerous proprietary technologies for end-to-end customer acquisition, using advanced marketing analytics, yield performance management and multivariate testing.

Trident Marketing’s people are highly valued and as such strives to attract and recruit quality employees. As the company grows so will hiring. Trident Marketing is planning significant employee growth in 2011 in Marketing, Sales, Customer Service and Operations. Current openings include Social Media Marketing Specialists and Marketing Coordinators along with sales specialists, web developers and customer support specialists.

General Manager David Lord said, “This strategic migration from marketing and call center operations to a customer acquisition company for owned and partnered brands has been in the works for some time. We have been driving customer acquisition for years for the brands that we represent; we have built tremendous technologies for these business lines, so it was very natural for us to position ourselves for future partnerships.”

In keeping with the launch of their new strategy, Trident is also launching a new corporate website on November 18, 2010. To learn more about career or partner opportunities, please visit www.TridentMarketing.com.

About Trident Marketing Founded in 1986, Trident Marketing is a multi-channel direct response company that develops consistent marketing and sales channels, performing customer acquisition for leading consumer brands in the United States within the home services and travel industries. Trident Marketing has over 20 years experience in end-to-end marketing and sales and is the second largest National DIRECTV dealer in the US, Direct Sat TV. We provide our owned and partnered brands a foundation built on human capital, technological expertise, and strategic innovation.